Role of the Public Relations Professional Essay Example | Topics and Well Written Essays - 750 words

Role of the Public Relations Professional - Essay Example public relations department help increase the customer base of a company and it helps build a better corporate image which indirectly helps the marketing department. This paper discusses public relations and its impact in the corporate world. Public relations activities can either be perform in-house or by an external public relations agency. There are many successful businesses out there in the global economy. These companies may be good at their expertise, but most of them do not have the functional business knowledge to perform an adequate job with specific business functions such as public relations. Due to this business reality public relation agency such as 5W Public Relations exist. 5W is one of the 25 largest public relations agencies in the United States whose goal is to successful deliver their client’s messages to the target audiences (5wpr, 2009). Some of the corporate clients that enjoy the services of 5W are rapper Ice Cube, Barnes & Noble, Harrahs, Nice, Phillips Van Hausen Corporation, and McDonalds. Many of these corporate clients choose to outsource their public relations activities to public relations a public relation agency such as 5W because it more cost effective to contract them than to perform these types of activities themselves. For example in order to be successful with media relation you have good contacts with news and media channels to get media players to participate in your media initiatives. It is much easier for public relation agency to deal with the networking, than for a sole corporation or specific client to do it themselves. Public relations can have a high level of importance for corporation when they get into trouble due to bad corporate action that hurt the brand image of a firm. An example of a company that needed major help from its public relations activities after mishandling its international activities was Nike Corporation. In the late 1990’s Nike got involved in manufacturing activities in developing nation